Today, steel office furniture is becoming more and more popular. But do you know the development process of steel office furniture?
Before the 18th century, the furniture needed for people's life and work depended entirely on the handicraft of craftsmen. From the end of the 18th century to the beginning of the 19th century, the industrial revolution in Britain created conditions for the mechanized mass production of furniture, and the modern furniture industry in the world was formed and developed from then on.
Metal as a manufacturing material, compression resistance, ductility, and other physical properties are far better than wood and other materials. However, due to the technological level of steel processing and manufacturing is higher than that of other materials, the process of steel processing is slow. It can be said that the wide application of steel office furniture marks the turning point of modern office furniture.
Society development today, the office furniture industry has also made great progress. Compared with other traditional office furniture, steel office furniture has many advantages such as moisture resistance, environmental protection, durability, space-saving, long life, and many other advantages. Many companies and office workers prefer steel office furniture that is comfortable and clean.
With the development of technology, office furniture has continued to transform towards aesthetics, engineering, and automation. In the prosperous period of the European and American markets, the market share of steel office furniture accounted for 40-60% of the industry, while the application rate of Korean, steel office furniture was as high as 80%. In the increasingly fierce market competition of the steel office furniture industry, great changes are taking place in the industry.
A price war is a battle that will happen in every industry，the steel office furniture industry is no exception. In the early stage of the development of the steel office furniture industry. A price war is a very obvious existence in this industry. The price war relies on the low price-powerful attack competitor, which gives the competitor by the fatal impact. Up to now, the price war is still the competition plan that some steel office furniture manufacturers are willing to choose. There are some conditions that need to be met in order to adopt a price war: 1. has a larger production volume than competitors. 2.the product itself has sufficient profit space. 3.the smoother direct marketing approach can reduce intermediate links. These conditions are necessary for manufacturers who adopt price war.
Quality war is also a strategy that many manufacturers will adopt. Quality war is a kind of marketing method that relies on outstanding product quality and outstanding service to occupy the market and win. Many manufacturers will use quality exhibition, they think that high-quality products will attract high-quality customers and high-end market, this means that they will have higher profits. In the process of using the quality war, manufacturers will inevitably invest more capital, which will increase the production cost, and these production costs are destined to be transferred to customers. This will also lead to higher prices, which is also the fatal injury of quality war.
In addition to the quality war and price war mentioned above, brand war is also very popular. Price war and quality war have inevitable shortcomings, but the brand war will be different. Brand war is to rely on good brand effects to obtain market and steady customers. The brand effect makes customers willing to accept their higher product prices. This means a broader profit margin for manufacturers. With the continuous improvement of people's life, brand products are more credible than cheap products, and ordinary people are more inclined to use brand products in their daily life. In the steel furniture industry, price war and quality war may be replaced by brand war.
Now more and more companies rely on good brands to go out. Huadu Group is the same. Huadu Group has a good reputation at home and abroad. We are the official office furniture supplier of the Chinese government. And we are also the supplier of the 2016 Rio Olympic Games. Huadu Group has been committed to providing global customers with prefect office furniture solutions. And Huadu will go straight along this way.
